First Unit - Logos!
Welcome to my new blog for our design subject! This is where I'm going to publish different information at the various stages of our units. This is also the way I expect you to keep a record of what you are doing in the different stages in the units.
I'm also going to make sure that all essential information will be in ManageBac as well, such as deadlines, rubrics etc. Most often the deadlines will come with a link to a new post that I've created on this blog.
So, getting back to our first unit! In this unit we are to explore logos, their function, form and colors, how they communicate a message, before you yourselves are going to create a logo. This is the setting:
You are an employee at a design company, and now you've got a new customer. The customer is unsure whether or not he really needs a logo, and what kind of logo he eventually should go for. Your task is to convince the customer that he really needs a logo, and then come up with different ideas to what your customer could use as a logo, before you in agreement with the customer choose one of the designs to develop into a .svg file to be used i.e. the customers business cards, letter paper, website etc.
Your task this first lesson is to, following the design cycle:
1. Explain and justify why the customer really needs an eye-catching logo.
2. Identify and prioritize what you need to know about logos to be able to create a logo that fit your client the best.
3. Analyse a range of existing logos that's similar to the clients needs.
4. Develop a detailed design brief of which presents what you've found out in your research and your analyses of this.
You have to present all your findings for your boss (me) in two weeks time. The exact deadline will be announced on ManageBac. And your boss wants the information you've found presented as one blog post for each question! You have very time, so use your time carefully and wisely! And remember cite sources - I want to know where you've found your information, or if you've just made up all the facts...
Good luck!
Here's some internet articles to kickstart you:
Case study: http://thelogocompany.net/logo-design-example/case-studies/
Wikipedia article: http://en.wikipedia.org/wiki/Logo
Importance of design: http://www.conceptcupboard.com/resource-centre/the-importance-of-a-good-logo-to-the-success-of-your-company/
11 logo design tips: https://logomojo.com/logo-design/tips-that-make-a-big-impact
10 common mistakes in logo design: http://www.smashingmagazine.com/2009/06/25/10-common-mistakes-in-logo-design/
How to create a logo: http://www.entrepreneur.com/article/71902
What your logo's color says about your company: http://www.fastcompany.com/3028378/leadership-now/what-your-logos-color-says-about-your-company-infographic
How a logo's color manipulates your emotions: http://www.businessinsider.com/the-importance-of-a-logos-color-2014-4?op=1
More on colors: http://www.empower-yourself-with-color-psychology.com/color-meanings-in-business.html
123 personal logos for inspiration: https://jobmob.co.il/blog/personal-logos-monograms-wordmarks-inspiration/
Even more articles: http://logotalks.com/2010/01/27/best-60-articles-about-logo-design-and-typography-of-2009/
If you have any questions, please feel free to ask them in the comments below, and I will do my best to answer them.
mr. Vingerhagen
I'm also going to make sure that all essential information will be in ManageBac as well, such as deadlines, rubrics etc. Most often the deadlines will come with a link to a new post that I've created on this blog.
So, getting back to our first unit! In this unit we are to explore logos, their function, form and colors, how they communicate a message, before you yourselves are going to create a logo. This is the setting:
You are an employee at a design company, and now you've got a new customer. The customer is unsure whether or not he really needs a logo, and what kind of logo he eventually should go for. Your task is to convince the customer that he really needs a logo, and then come up with different ideas to what your customer could use as a logo, before you in agreement with the customer choose one of the designs to develop into a .svg file to be used i.e. the customers business cards, letter paper, website etc.
Your task this first lesson is to, following the design cycle:
1. Explain and justify why the customer really needs an eye-catching logo.
2. Identify and prioritize what you need to know about logos to be able to create a logo that fit your client the best.
3. Analyse a range of existing logos that's similar to the clients needs.
4. Develop a detailed design brief of which presents what you've found out in your research and your analyses of this.
You have to present all your findings for your boss (me) in two weeks time. The exact deadline will be announced on ManageBac. And your boss wants the information you've found presented as one blog post for each question! You have very time, so use your time carefully and wisely! And remember cite sources - I want to know where you've found your information, or if you've just made up all the facts...
Good luck!
Here's some internet articles to kickstart you:
Case study: http://thelogocompany.net/logo-design-example/case-studies/
Wikipedia article: http://en.wikipedia.org/wiki/Logo
Importance of design: http://www.conceptcupboard.com/resource-centre/the-importance-of-a-good-logo-to-the-success-of-your-company/
11 logo design tips: https://logomojo.com/logo-design/tips-that-make-a-big-impact
10 common mistakes in logo design: http://www.smashingmagazine.com/2009/06/25/10-common-mistakes-in-logo-design/
How to create a logo: http://www.entrepreneur.com/article/71902
What your logo's color says about your company: http://www.fastcompany.com/3028378/leadership-now/what-your-logos-color-says-about-your-company-infographic
How a logo's color manipulates your emotions: http://www.businessinsider.com/the-importance-of-a-logos-color-2014-4?op=1
More on colors: http://www.empower-yourself-with-color-psychology.com/color-meanings-in-business.html
123 personal logos for inspiration: https://jobmob.co.il/blog/personal-logos-monograms-wordmarks-inspiration/
Even more articles: http://logotalks.com/2010/01/27/best-60-articles-about-logo-design-and-typography-of-2009/
If you have any questions, please feel free to ask them in the comments below, and I will do my best to answer them.
mr. Vingerhagen
